As a business owner and entrepreneur, time is the name of the game.  Your clients and staff may be great promoters but the message is random at best.  Ride is your voice to the media, to the community and to your target audience.  We really do treat your business as if it were our own - and with that, we want you to look good.

defined as

: the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution ; also : the degree of understanding and goodwill achieved

Everyone has a story.  A business, large or small, has one too.  The cast of characters may be more complex but in this case it's not about the individual, it's "who" that business is and how their story is told to the listening public.  And they are listening...and watching...and reading... whether you may know it or not.  Public relations is the art and science of how you relate to your public and how (big hint) your story is told.  It's all about perception.

This kind of goes back to that ‘no man or business is an island' thing.  In many cases, community relations (a.k.a.: overlooked opportunity) is buried in the back of the closet where no one looks yet therein lays a host of treasures.  That's a giant pet peeve with us at Ride - we cringe at missed opportunities!  Part of being in business is being a part of your community, whether your community is online, in a small neighborhood or amidst a jammed downtown scene.  Don't be just a place to buy stuff or eat a meal.  You're better than that.  We'll help you create a community involvement strategy so you mean something more to the people that work in your business and those who choose to patronize it.

You're busy wearing a multitude of hats in your business, some of which you never remember signing up for.  You think to yourself, ‘man it would be nice to have someone out there spreading the word about how awesome we are, I just don't have the time to do it.'  Whether it's time, know-how or desire, having a company that will communicate directly with the media for you is a great big sigh of relief.  We handle your media relations, from finding and pitching a newsworthy story idea, following what journalists are writing about in your industry, to being right there behind the camera reminding you to smile and breathe.

Getting tapped by the media for an interview about your new product, service or menu: Zero dollars.

Having a PR rep to do all the leg work for you: Priceless.

If your business were at a business/social networking event, would you slap one of those "Hello my name is ______" stickers on it and send it off to flirt shamelessly with all the ladies, pound drink after drink at the hosted bar and harass the servers?  We've all been out there and witnessed this first hand - or dare we say committed one or more of these regrettable acts somewhere in our past.  Well, we'll just keep that between us.

The point is - After all the countless hours, days, months and years you have invested in building your business and developing your brand would you ever allow it to go out and trash its own reputation in one evening.  We understand you have a hard-earned reputation to protect and it's our job to keep you to a 2-drink minimum.